Many hotel IT managers talk about the certification system."It's for compliance. Let the guests have their names online."That's true, but only half. The Portal certification page is a place where more can be done at the functional level than most people think, and where it's used for a long time.
The page that pops up is your first direct contact with the guest.
The guest goes to the hotel WiFi, and the phone screens pop out of the authentication page, one of the few moments in the whole process where the hotel can push for content.
The most basic is the brand logo and a hotel welcome, which are well-doed restaurants that promote sales, membership guides, or local entrances to special services. For hotels that want to be finely run, this is a place worth designing, not just filling out a certification code.
How much authentication page support is customised
Supports customisation of any web page, meaning that the hotel can do this page entirely according to its brand style.——Colours, fonts, layouts, and dynamic effects can be custom-defined. PC and mobile end can design different layouts separately so that both ends are shown well, rather than the scalable version of the cell phone looking at a twist.
The goal can be a hotel officer network, a member registration page, an active page of the current store, or any given URL. This jumper is useless and gives up a guide when the guest has just certified and attention is on his cell phone.
The chain hotel has a single-store custom.——The brand template is used for the country’s door, but each shop has a certified page that can add local business content. The Shenzhen and Shanghai gate certification pages, Logo are the same as the whole style, but show activity information is in their own own.
The order entrance can be placed directly on the authentication page.
Not all hotels know what to do. For hotels with restaurants, the certification page is a good place to put on the entrance to the system.——The guests usually arrive shortly after the WiFi is connected to their rooms, and see the entrance to the restaurant at that time, with a higher rate of transformation than the paper-painted menu in the room.
This is done by placing a button on the certification page or certificate page that successfully jumps over, linking to the online ordering system at the hotel restaurant or to the telephone booking page.
Do visitors and guests have a different authentication page?
The difference between the guest and the visitor to a public area or conference room is another SSID, with different content for each certificate page.
The guest page focuses on in-house confirmation, registration of members, and guide to catering services; the visitor page can be simpler, with text messages and a welcoming language that does not require displaying information about the activities of the occupants. This distinction is of practical value for hotels with caterers and business centres, and external participants who come to meetings see experiences different from their guests and more consistent with their own scenes.
What kind of data can be collected on the authentication page?
In SMS authentication, each user who has passed the certification has a cell phone number. This cell number is real (because it can only be accessed online) and is a contact that you have confirmed. The system usually supports the export of cellular data or connects to the hotel membership system, allowing the cell number to automatically enter into the membership library.
It's a direct value for secondary marketing.——The customer leaves the shop and sends a return allowance or holiday call via a text message.
It should be noted that mobile phone numbers involve personal information, that collection and use are required to meet the requirements of the Personal Information Protection Act, and that there should be a clear statement of privacy on the certification page that cannot simply be used.
How's Portal doing? How much impact on the certification experience?
One detail is much ignored by hotels: the certification page loads are too slow, and customers think WiFi is broken. If the authentication system server is deployed locally, the page response usually is faster; if the cloud ends, confirmation of the cloud server's network response time makes the page more complex (with lots of pictures and scripts), the easier it is for guests to drop.
When designing Portal pages, it is recommended that the image size be optimized, less unnecessary external resources are loaded, and the authentication box is placed on screen one without rolling. These technical details determine whether the client will successfully complete the certification or will abandon the front desk to file a complaint.