First reason: more manageable returns
The apartment is simply a space and the network itself is not its own income.
The network is one of the sources of income for apartments.
The operator’s broadband year is fixed, and the apartment has no pricing rights.
The renter has a better experience and the apartment is sticky.
Second reason: more flexible services
The operator's year of broadband charter is standardized. A tenant who has a problem looking for an operator has the standard response time.
The tenant can respond faster if he or she has problems finding an apartment.
The apartment can be used to give VIP tenants a higher priority.
Third reason: better quality of the network
The operator's broadband package is shared bandwidth on the public network. Hundreds of households in a small area use operators' broadband, with high peak congestion.
In the independent construction model, apartments can have a single bandwidth.
The apartment can plan the network itself.
Independent construction ensures that the network is designed according to its requirements.
Fourth Reason: Data Value
In the independent construction model, tenants have data on their Internet presence in the apartment.
The value of the data is expressed in several ways. One is to know how tenants use them and can do accurate marketing. The other is to understand the network loads, make capacity planning. The third is to analyse which tenants have loss risks and make advance retendations.
The information is available to the operator at the time of the year.
Fifth Reason: Long-term Competitiveness
The competition for long-term apartments is not just rent, but also the Internet.
The tenant thinks it is good for anything and wants to live permanently.
The network accounts are connected to utilities, door closures, and couriers.
Cost considerations for independent construction
Self-build is not cost-free.
But in the long run, it's a cost that can be earned. 1,000 apartments, hundreds of thousands of dollars in advance, hundreds of thousands per year, have been back for years.
The total cost is probably lower than the operator’s year-on-year broadband package.
More and more long-rent apartments are now choosing to build independently, as a sign of business model upgrading. From rent alone to rent + property + network, sources of income are more diversified and risk-resistant.
This model is more common in long-term rental apartments.