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Network engine for a sound and forward-looking hotel chain: NatShell Certification System

In the current period of booming hotel chains, opportunities for expansion are accompanied by a number of network management challenges. From the conglomerates of first-line cities to new development areas in third- and fourth-tier cities, even though the world is still growing.

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In the midst of a booming hotel chain, the expansion of size has brought with it many network management challenges. From the bloated business circle of front-line cities to the new development areas of three or four line cities, the new gaming of hotel flags and the need to ensure consistency, stability, and efficiency in the network of hotels have become critical issues for hotel operators.

The NATSHEL_BRAND chain accreditation system can easily cope with this complexity. It is compatible with mainstream domestic and international network equipment, which is seamlessly interfaced to 16 common branding devices, with 90% market coverage. This feature makes the chain hotel complexes without equipment concerns when expanding or upgrading their network. The new door, whatever the equipment is in place, has rapid access to NATSHEL_BRAND and integrated network management. This broad compatibility significantly reduces network-building costs, avoids the high cost of large-scale equipment replacements and makes it easier for hotel chains to expand their networks.

A network-intensive hotel with a heavy certification process can seriously affect the customer’s appreciation of branding. NATSHEL_BRAND certification system works together through carefully designed structures, working together mobile terminals, cloud AC controllers, Portal servers, membership systems, flow control gateways, switchboards, NAACs and APs to ensure that networks operate steadily. During peak periods of tourist seasons and holidays, hotel network traffic has increased so that the system can efficiently channel resources to ensure continuous flow. For example, in a hot tourist city, a chain of hotels has been opened with a summer influx of tourists, Internet demand has burst, NATSHEL_BRAND has successfully responded, ensuring every customer has access to high-speed networks, and customers have praised hotel network services in social media and indirectly raised the brand image of hotel chains.

Data security is vital for chaining hotels. A large number of shops collect a great deal of customer information every day, covering sensitive data such as entry and consumption records.

In terms of administrative ease, chain hotel managers can control the APs in all doors under their flag remotely through cloud AC controllers. Software upgrades, parameter configuration adjustments and trouble diagnosis are performed at the top of a single management platform without manual field operations. This remote centralized management model has greatly improved management efficiency and saved human and time costs. Based on historical consumption data and residential habits of members, personalized information is disseminated on the certification page, such as conference room discounts for business members travelling frequently, recommendation of parent-child activities for family travel members, enhanced interaction between members and hotels, increased loyalty among members and greater benefits to hotels.

In the highly competitive hotel chain market, the NATSHEL_BRAND chain certification system was chosen to install a strong network engine for hotels that would help them move ahead on their expansional path, gaining customer trust and taking advantage of high-market markets through quality web services.

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